Rona Johnson is a Los Angeles-based director, screenwriter, producer, and creative director working across film, commercial, fashion, and branded storytelling.
Her creative career began in Tokyo, where she worked professionally as a model before moving behind the camera and developing a practice in creative direction. Over the course of her career in fashion and visual production, Rona has led creative projects for more than 60 clients and collaborated with over 200 brands across the United States, Japan, and internationally.
Working across both sides of the camera has shaped Rona's approach to storytelling. Her background in modeling and performance informs the way she directs talent, while her experience in creative development allows her to approach projects from concept through execution — developing the story, visual language, creative direction, and production strategy behind each piece.
As a filmmaker, Rona works across narrative film, commercial, and branded projects, with a particular interest in character-driven stories and visually distinctive worlds. Her written and directed short film Monster Under the Bed received 2nd Runner-Up in the Grand Champion Audience Awards at the 2023 48 Hour Film Project.
Her work continues to expand across directing, screenwriting, production, creative direction, acting, and voiceover, with a focus on creating work that is visually compelling, emotionally resonant, and grounded in a strong point of view.
Rona works with clients, brands, artists, and production teams on projects from initial concept through final execution whether it's in front or behind the camera.
